Introducing a Brand Revamp
This Vietnamese restaurant was already well-established in a shopping mall, which was located within a residential complex. After moving to a different location in the mall, this restaurant was challenged to not only retain its existing customers, but also attract new ones.
This restaurant was chosen as the first location to be refreshed in the Viet’s Choice Brand Revamp plan. It was also the first Viet’s Choice interior designed by Livinism.
While the owners clearly wanted to promote a new image and set a new standard for the brand as a whole, we felt it was important to avoid over-designing this first location. Our extensive experience with brand revamp taught us that it takes time for both the client and the customer to accept new changes, and huge changes can even cause hostile reactions.
Our solution was to focus on re-establishing the brand with new artwork and interior decoration that conveyed the message that Viet’s Choice was ‘reborn’. The artwork highlighted the essential, famous dishes of Vietnamese cuisine in a fresh and contemporary way. The interior decoration was based on themes of Vietnamese culture, arranged in a simple, uncluttered environment. The sleek design not only highlighted the updated artwork on the walls, but also allowed the restaurant operations to flow more smoothly.
• Interior Design
• Lighting Design
• Environmental Graphics
METRO CITY PLAZA II, HONG KONG
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Rm 501, Park Commercial Centre
180 Tung Lo Wan Road, Hong Kong
Tel: (852) 3426 8312
125/3 Soi Sukhumvit 65
Prakanong Nue, Wattana, Bangkok 10110
Tel: (66) 2714 4324
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