Internal and External Branding
This new English education centre needed start-up branding services: a brand name, plus marketing materials and interior design to establish its professional image.
First, we built the brand name around a favourite childhood memory of the owner’s: her mum teaching her how to make cakes with mud from the garden. She fondly recalled her enthusiasm over her creation and wanted to promote this feeling as one of the pillars of the centre’s teaching philosophy.
We then decided to establish two different brand visions: one directed internally towards the staff, and one directed externally towards the customer. However, the complete marketing plan incorporated both of these visions.
For the staff, we created the slogan, ‘Where enthusiasm moulds the future’. This slogan references the owner’s cake-making memories and also captures her belief that a child’s natural enthusiasm is an educator’s best tool. A ‘hand in hand’ logo was developed, showing how a child’s small hand grows into a larger hand.
For the customer, we created the slogan, ‘Your English education expert’. With this slogan, Mud Pies communicated to customers that it is completely dedicated to English education. This focus distinguishes Mud Pies from other education centres in that its only subject is English.
Since its opening in 2008, Mud Pies has taught over a thousand students and has a strong word-of-mouth reputation in the English education industry.
• Brand Building
• Brand Applications
• Environmental Graphics
• Web Design
• Marketing Support
Mud Pies Education
Tin Hau, Hong Kong
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Rm 501, Park Commercial Centre
180 Tung Lo Wan Road, Hong Kong
Tel: (852) 3426 8312
125/3 Soi Sukhumvit 65
Prakanong Nue, Wattana, Bangkok 10110
Tel: (66) 2714 4324
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