The brief was to redesign the company’s local flagship store in Central, Hong Kong to highlight the products and to update the look and feel of this busy outlet. Located in one of Hong Kong’s premier shopping malls, the look and materials needed to match the grandeur and exquisite expectations of the landlord.
The idea was to showcase the beautiful arrangements of fruit using stunning art installations and light designs. By creating spectacular showcases, and by using classy materials, passers-by would be stopped by the show stopping displays that would not be uncommon in a luxury jewellery store. This would encourage them to purchase these delicate gifts, and to hold a new appreciation for fruit.
• Interior Concept
IFC, HONG KONG
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Rm 501, Park Commercial Centre
180 Tung Lo Wan Road, Hong Kong
Tel: (852) 3426 8312
125/3 Soi Sukhumvit 65
Prakanong Nue, Wattana, Bangkok 10110
Tel: (66) 2714 4324
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