Showcasing a New Brand
The owner was a professionally-trained pastry chef who wanted to start a business selling cupcakes, and eventually, decorated cakes. Her vision was to open various stand-alone stalls in high-end shopping malls in Bangkok
Our designers chose the hexagon as the main design motif for several reasons. First, it created a beautiful, mesmerising honeycomb pattern that made an ideal display for cupcakes, the company’s flagship product. The shape could be applied flexibly, to either individual cupcakes or groups. The hexagon also plays an important role in chemistry, which subtly conveys the idea of baking as ‘alchemy’.
The design was used in all the company’s packaging, menus, displays and shop design.
• Kiosk Design
• Brand Design
• Packaging Design
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Rm 501, Park Commercial Centre
180 Tung Lo Wan Road, Hong Kong
Tel: (852) 3426 8312
125/3 Soi Sukhumvit 65
Prakanong Nue, Wattana, Bangkok 10110
Tel: (66) 2714 4324
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